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Opening the mail, walking down
the high-street, travelling to work, surfing
the net, watching TV….. of the 1700
marketing messages that the average consumer
is exposed to in any 24-hour period, which
ones stay with you?
As infectious as your brand and its offering
may be, loud and direct communication is crucial
to transmit the message to your market. Positioning
your campaign in the thick of your target
audience will make or break the strength of
your message.
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